Although investors applauded the move, negative reaction was widely reported. This shift has been met with mixed reviews by both corporations and independent designers, with many people expressing their displeasure on the web and through multiple Internet petitions. Among these was a Change.org petition which reached over 30,000 signatures within a few weeks of the announcement.
Creative Cloud has been criticized for broken file syncing, one of its core features. In May 2013 Adobe announced that it was suspending the file-sync desktop preview "for the next couple of weeks". Reviewers of Creative Cloud were disappointed with the functionality of the cloud storage and were "far from convinced by Adobe's subscription model". Users were concerned that they would be forced to upgrade their computer hardware when it is no longer supported by the current version of the Creative Cloud software.
This caused an unprecedented loss of trust in Adobe as a company and an attendant rise in anxiety among their customers. Despite a storm of customer criticism over Adobe's move to subscription-only pricing, the company announced that it would not sell perpetual licenses to its software alongside the subscriptions: "We understand this is a big change, but we are so focused on the vision we shared for Creative Cloud, and we plan to focus all our new innovation on the Creative Cloud".